Our Values
We built in you as a value driven business, and those values shape every product decision we make. We believe in simplicity, so our formulas stay focused and honest. We believe in affordability, so good science is within reach. We believe in authenticity, quality, and transparency, so what you read on the label is exactly what you get. No inflated claims, no filler, no compromise on the standards you deserve.
Scientifically Proven Formulas
Every in you formula is built on published research and clinically studied ingredients, dosed at levels the evidence supports. We do not chase trends or add ingredients for label appeal. Our team reviews the science behind each active compound, then works with qualified formulators and manufacturing partners to translate that evidence into products you can trust. When a claim needs regulatory or medical review before we make it, we hold the line until it is verified.
Our Footprint
Our mission is to make credible, evidence backed wellness accessible to everyone who wants to feel better in their own body. We want to close the gap between what the science shows and what people can actually buy, without the jargon, the stigma, or the inflated price tags. in you exists to give you clear information, honest formulations, and the confidence that your health choices are grounded in real evidence, not marketing.
Our Hero Ingredients
Every product is made from purposeful, high-performance ingredients at efficacious levels.
Ginfort®
HIBISCUS EXTRACT
GRAPE SEED EXTRACT
KSM-66 ASHWAGANDHA®
Primavie®
Our Medical Team
Every inyou product is developed in consultation with qualified medical and nutritional experts. Their input, grounded in current clinical evidence, shapes each formula from initial concept to final release, keeping our supplements aligned with established standards of safety and efficacy.
Dr. Indraneel Mannevaram
BD Pharmacare
Dr. Indraneel owns 'in you's product strategy end-to-end, right from driving formulation blends to positioning products across channels. Working directly with the founders, he compiles insights across strategy, science, and finance, along with clinical insights from the doctor channel, and builds science-backed brand frameworks that translate complex health science into clear consumer value, shaping how each product is developed, launched, and grown.
Vaibhav Garg
Clinical Nutritionist
Vaibhav Garg is a Clinical and Sports Nutritionist with 12 years of experience and a track record of working with over 500 Clients. Specializing in sports nutrition, Vaibhav brings evidence-based practices to optimize athletic performance and overall wellness.
Dr. Sundar Raj Jupudi
BD Pharmacare
Dr. Bhanusali is a leading dermatologist in the skincare industry. He works with patients out of his practice in Hudson Yards, New York City, and regularly consults with health companies to create renowned products that are accessible and effective.
